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Content marketing is among the most compelling ways to establish your brand and connect with your target audience online. However, it is time-consuming! If you don’t know how to optimize your content and strategy, you risk devoting a lot of time only to achieving mediocre results.  According to SEMRush, only 19% of companies considered their […]

Content marketing is a crucial part of any successful digital strategy, but knowing what metrics to track can be overwhelming.  To help you be more successful, this blog will discuss the top seven KPs or key performance indicators that you need to include in your upcoming content marketing strategy.  From measuring website traffic and engagement

Companies are becoming more aware of the significance of changing their b2b content marketing strategies as we adjust to the new normal. And one such change we are likely to see is the growing importance of establishing brand authority, especially in the crowded digital space. What is the difference between brand authority and brand positioning?

HARO is an ideal medium to replenish your link-building practices and generate high-quality website backlinks. But you need to respond to HARO pitches on time to get positive feedback from publishers.  It would help if you made an excellent connection with the reporter to make an impression and achieve your goals. How do you target

When it comes to content optimization, search intent should be your top priority. Consider how many times you have typed something into a search engine that was practically gibberish, and the search engine knew precisely what you meant.  We may take this for granted, but it is precisely for this reason that search intent is