Content marketing is among the most compelling ways to establish your brand and connect with your target audience online. However, it is time-consuming! If you don’t know how to optimize your content and strategy, you risk devoting a lot of time only to achieving mediocre results.
According to SEMRush, only 19% of companies considered their content marketing to be very successful last year.
Content creation and distribution have always been the backbone of any marketing effort, but with its growing importance, content marketing has become an entirely new field.
As a result, content marketing has helped businesses achieve six times the conversion rates of any other digital marketing strategy.
Today’s business owners are proactive in hiring content marketing agencies who are capable of analyzing and delivering profitable results through their knowledge and expertise in content marketing.
Part 1: What Does a Content Marketing Agency Do?
A content marketing agency develops content strategies that align a company’s goals with the interests of its target audience. (In a 2021 survey, 78% of marketers who noted successful content marketing efforts had a documented strategy.)
The agency creates SEO-optimized content for businesses to grow their online presence organically, attract new customers, and retain existing ones. An agency also does extensive keyword research, SEO audit, content calendar creation, content distribution, and regular performance reporting.
Part 2: Why Do You Need to Hire a Content Marketing Agency?
Hiring a content marketing agency is, of course, an investment.
However, for businesses that require content marketing assistance, the ROI far outweighs the time and financial costs. Let’s take a look at the reasons why you should consider hiring an expert content marketing agency.
The agency creates SEO-optimized content for businesses to grow their online presence organically, attract new customers, and retain existing ones. An agency also does extensive keyword research, SEO audit, content calendar creation, content distribution, and regular performance reporting.
Part 2.1: To Stay Consistent and on Top of Content Marketing Trends
The frequency and consistency with which your content is published are two of the most important factors that influence how much traffic your content will drive to your website.
Consistency in content creation is more than just publishing a post on social media or a blog on time. It also includes research, being proactive in creating content around trends, and engaging with your audience on a regular basis.
Part 2.1.1: How Does Consistency Affect Your Results?
Did you know that in order to achieve the best possible SEO results, you must publish 11-16 times per month? HubSpot discovered that companies that published at that frequency received 3.5X more visitors than those that posted less frequently.
When you consider that an average blog post takes about 3-4 hours to write, you are talking about 60+ hours per month just on writing. As a result, it is easy to get behind on content marketing while also handling other business responsibilities.
Consistency in content creation is more than just publishing a post on social media or a blog on time. It also includes research, being proactive in creating content around trends, and engaging with your audience on a regular basis.
Part 2.1.2: Create Trending Content
Most of the top-performing content pieces are based on current digital marketing news and events. When you rely on a content marketing agency, you can stay on top of digital trends while never worrying about a lag or a gap in your content publishing strategy.
Moreover, brands that are consistent and with trends in their content creation efforts tend to gain better domain authority and consumer trust. This, in turn, results in increased conversion, ROI, and better search engine visibility.
Part 2.2: To Help Get and Retain Your Target Audience’s Attention
Let’s say you are able to create content consistently. However, it does not ensure results and traffic. If the usual problems, such as lack of engagement, low conversion rates, and lesser search engine visibility, persist, your content quality might be the problem.
Today, there is so much random information available online on every topic. Therefore, it becomes tiring for people to delve into the internet to get high-quality, unique content that precisely answers their questions or resolves their doubts.
Creating such content for people becomes especially difficult while managing a business.
Therefore, an expert content marketing agency comes in quite handy to assess your content creation requirements and develop strategies to get and retain your target audience’s attention.
Part 2.3: To Better Analyze Your Results and Tweak the Strategy
The primary way you can understand the value and efficacy of a content marketing agency is through performance reporting and analytics. Analytics is essential for determining the success rate of your content marketing campaign and identifying areas for improvement.
You can expect frequent and detailed reporting from the agency that shows your content strategy performance against the set KPIs as well as your overall return on investment.
The importance of receiving data-driven insights on a regular basis cannot be stated enough. It enables you to capitalize on what is working and tweak your strategy as needed.
Therefore, you must hire a content marketing agency if you wish to follow a data-driven approach due to a lack of knowledge.
Part 2.4: To Optimize Your Sales Funnel
Content is a great and the only way for a business to craft messages to convey to its target audience. So naturally, your message to your target audience is crucial for conversions, sales funnel, and success.
Therefore, that messaging must be expertly crafted while considering the target audience’s problem areas and offering a practical solution.
A content marketing agency that understands your business’s USP will better prepare the apt message for each stage of your sales funnel than any in-house sales team member.
Furthermore, a content marketing agency can assist you in writing appropriate FAQ responses after conducting extensive research on your company, processes, and consumers.
These FAQs are extremely important, especially for the last two stages of the sales funnel, and can be turned into long-form content pieces for enhanced benefits.
You can expect frequent and detailed reporting from the agency that shows your content strategy performance against the set KPIs as well as your overall return on investment.
The importance of receiving data-driven insights on a regular basis cannot be stated enough. It enables you to capitalize on what is working and tweak your strategy as needed.
Therefore, you must hire a content marketing agency if you wish to follow a data-driven approach due to a lack of knowledge.
Part 2.5: To Avoid Losing Out on Other Business Opportunities
Operating a thriving business is a full-time job, as is consistently producing high-volume, high-quality content. And when you attempt to do both, both suffer more harm than good.
When it comes to implementing a profitable content marketing strategy, speed is an advantage. If your content creation processes are too lengthy or disorganized, the time lost from developing ideas to final execution can result in significant business opportunities being missed.
If you can’t stay focused on delivering a great product or service, no amount of content marketing will help your business succeed.
But when you hire an expert content marketing agency, you can rest assured that your strategy is being carried out correctly. At the same time, you can focus on the most critical aspect of your business: serving your customers.
Therefore, that messaging must be expertly crafted while considering the target audience’s problem areas and offering a practical solution.
A content marketing agency that understands your business’s USP will better prepare the apt message for each stage of your sales funnel than any in-house sales team member.
Furthermore, a content marketing agency can assist you in writing appropriate FAQ responses after conducting extensive research on your company, processes, and consumers.
These FAQs are extremely important, especially for the last two stages of the sales funnel, and can be turned into long-form content pieces for enhanced benefits.
You can expect frequent and detailed reporting from the agency that shows your content strategy performance against the set KPIs as well as your overall return on investment.
The importance of receiving data-driven insights on a regular basis cannot be stated enough. It enables you to capitalize on what is working and tweak your strategy as needed.
Therefore, you must hire a content marketing agency if you wish to follow a data-driven approach due to a lack of knowledge.
Part 2.6: To Experiment and Succeed with New Content Formats
Now that you know that content creation is far broader than just blog posts and images, you must understand that content formats such as video, influencer collaborations, eBooks, audiobooks, podcasts, tutorials, and webinars also have the audience hooked.
To maintain your audience’s attention, you must experiment with diverse content formats. However, experiments come with risks. So, you will require the assistance of an experienced professional to get started.
A content marketing agency will be just the assistance you need to understand what format of content will be the most effective for the target audience in your niche and how to create & place it on various digital platforms.
When it comes to implementing a profitable content marketing strategy, speed is an advantage. If your content creation processes are too lengthy or disorganized, the time lost from developing ideas to final execution can result in significant business opportunities being missed.
If you can’t stay focused on delivering a great product or service, no amount of content marketing will help your business succeed.
But when you hire an expert content marketing agency, you can rest assured that your strategy is being carried out correctly. At the same time, you can focus on the most critical aspect of your business: serving your customers.
Therefore, that messaging must be expertly crafted while considering the target audience’s problem areas and offering a practical solution.
A content marketing agency that understands your business’s USP will better prepare the apt message for each stage of your sales funnel than any in-house sales team member.
Furthermore, a content marketing agency can assist you in writing appropriate FAQ responses after conducting extensive research on your company, processes, and consumers.
These FAQs are extremely important, especially for the last two stages of the sales funnel, and can be turned into long-form content pieces for enhanced benefits.
You can expect frequent and detailed reporting from the agency that shows your content strategy performance against the set KPIs as well as your overall return on investment.
The importance of receiving data-driven insights on a regular basis cannot be stated enough. It enables you to capitalize on what is working and tweak your strategy as needed.
Therefore, you must hire a content marketing agency if you wish to follow a data-driven approach due to a lack of knowledge.
Part 2.7: Lack of In-House Expertise
You invest in more than just content when hiring a content marketing agency. You also gain access to a variety of resources that will help you scale your strategy, as well as improve your results.
But, several businesses intend to save money with in-house creative teams. Unfortunately, their team often lacks diverse expertise.
For instance, let’s take search engines. Their ranking factors are constantly evolving. They are looking for SEO-optimized content that provides value to the audience. The in-house team fails to grow its online presence and derive results because it lacks the knowledge and resources.
On the other hand, a content marketing agency will ensure that your content meets the most current SEO and digital content marketing standards. Therefore, saving you significant time and resources that your in-house team would otherwise devote to problem-solving.
Furthermore, your content will be more streamlined and well-managed with the agency’s expertise than what your internal team can accomplish.
To maintain your audience’s attention, you must experiment with diverse content formats. However, experiments come with risks. So, you will require the assistance of an experienced professional to get started.
A content marketing agency will be just the assistance you need to understand what format of content will be the most effective for the target audience in your niche and how to create & place it on various digital platforms.
When it comes to implementing a profitable content marketing strategy, speed is an advantage. If your content creation processes are too lengthy or disorganized, the time lost from developing ideas to final execution can result in significant business opportunities being missed.
If you can’t stay focused on delivering a great product or service, no amount of content marketing will help your business succeed.
But when you hire an expert content marketing agency, you can rest assured that your strategy is being carried out correctly. At the same time, you can focus on the most critical aspect of your business: serving your customers.
Therefore, that messaging must be expertly crafted while considering the target audience’s problem areas and offering a practical solution.
A content marketing agency that understands your business’s USP will better prepare the apt message for each stage of your sales funnel than any in-house sales team member.
Furthermore, a content marketing agency can assist you in writing appropriate FAQ responses after conducting extensive research on your company, processes, and consumers.
These FAQs are extremely important, especially for the last two stages of the sales funnel, and can be turned into long-form content pieces for enhanced benefits.
You can expect frequent and detailed reporting from the agency that shows your content strategy performance against the set KPIs as well as your overall return on investment.
The importance of receiving data-driven insights on a regular basis cannot be stated enough. It enables you to capitalize on what is working and tweak your strategy as needed.
Therefore, you must hire a content marketing agency if you wish to follow a data-driven approach due to a lack of knowledge.
Part 3: How Does a Content Marketing Agency Help You Grow?
Content marketing agencies don’t just create content to engage your target audience. Instead, they tell your brand story effectively through content to persuade your target audience to associate with your brand.
They strategically position your content on the most effective digital platforms while using the most effective content formats for your niche. They are not just content experts; they also understand social media in and out.
Hiring an experienced content marketing expert will help you achieve not one but various business objectives, such as establishing domain authority, streamlining customer acquisition & retention, organizing your content marketing actions, and so on.
Their knowledge allows them to understand the audience and predict their behavior. Therefore, an ideal content marketer will assist your company in achieving impeccable results by:
- Conducting in-depth research to understand consumers’ pain points, including keyword research and creating content that positions your offerings as a competent solution
- Using a variety of approaches, content formats, and digital platforms to communicate with diverse target audiences
- Creating content and content strategy using teams of skilled and diverse writers and SEO specialists
- Running well-planned and optimized content marketing campaigns
- Using SEMRush, Google Analytics, Ahrefs, and other analytical tools to assess the success of your campaigns and take appropriate measures to increase ROI
- Organizing your workflows and making the best use of your resources
- Assisting you in showcasing your industry expertise, thereby increasing domain authority.
- Obtaining high-quality backlinks from established websites which will grow your online presence.
Part 4: Thinking About Outsourcing Content Marketing? Think ODL
If you are a small and medium business owner or leader, you probably have many other business operations to take care of.
And your lack of time and resources should not be a reason that your perfectly capable business is not flourishing online in the ocean of target audiences.
A majority of small and medium enterprises today outsource their content creation and marketing to ensure that they can focus on their business.
One Digital Land can assist you in content marketing! Our proficient team of writers from various domains, SEO experts, and highly skilled marketers can provide you with SEO-optimized, ready-to-publish content on a regular basis.