Have you always imagined and wished to obtain high-quality backlinks for your business from major publications such as Forbes, USA Today, Business Insider, Huffington Post, and Cosmopolitan? We know it isn’t easy, but we have done it before and are doing it every day with our effective and efficient HARO writing services.
Help A Reporter Out (HARO) matches journalists from major media outlets (such as those mentioned above) with experts who can provide quotable insights.
HARO can be an excellent resource for increasing the visibility of your company. It is also a fantastic platform to get impressive brand mentions and build premium backlinks. Therefore, companies frequently collaborate with HARO writers for PR that would not have reached the intended audiences through the company’s own words. This may result in in-article quotes from you or your company, as well as the possibility of full features or press releases about your company if your presented material is deserving.
The only challenge with HARO is that it is extremely competitive. But so are we!
At One Digital Land, we have years of thorough research and expertise when it comes to writing successful HARO pitches. As a result, we have managed to get numerous high-quality backlinks for our many clients. And we continue to do so each passing day with our deserving content.
What is the Purpose of HARO? And Who Does It Serve?
Although HARO was created for journalists, it is now used by reporters, bloggers, influencers, and a variety of other individuals seeking to connect with expert sources.
It is also critical for brands seeking to connect with the best media outlets in their industry.
Traditional blogging is no longer sufficient; you must establish your brand through media or public relations, and HARO is a simple way to do so. HARO can benefit anyone, not just those in some specific fields. You can get your business cited in the press if you have answers to the daily questions from journalists.
Getting cited in the media gives your company positive exposure while also allowing the reporter to finish their story, creating a win-win situation for everyone involved.
Here are a few more people who could benefit from CISION HARO or helpareporter.com:
- Brands in search of exposure or SEO strategies
- Sites in need of content and seeking guest posts
Non-profit organizations seeking exposure for their projects
What Ensures HARO’s Success?
HARO appears to be the ideal solution for increasing site traffic and online authority. However, to succeed with HARO, you must:
- Respond As Soon As Possible: Some requests receive over 200 responses. If you are unable to respond quickly (ideally within an hour of receiving the HARO notification), your pitch will be lost in the sea of responses that a journalist receives.
- Authentic Expertise Stories: Journalists are looking for relevant experts to quote, so providing compelling insight is crucial. This means that your pitch must quickly demonstrate genuine expertise and include a brief piece of copy (200 words or less) that is uniquely insightful and relevant to the article topic.
- Pitch Consistently: It is pointless to make a couple of random pitches every month and hope for the best. According to research, only 3-5% of pitches are used and include a link. This means that for every 30 pitches, at least one link can be expected. That does not sound like much!
The Complications of HARO and One Digital Land’s Unique Approach
Before you opt for HARO as your brand’s PR platform, it is essential to know how HARO works and how One Digital Land takes a unique approach to steer clear of the challenges thrown by HARO.
A few highly important things to keep in mind when using HARO are:
HARO requests do not guarantee that a story will be included. Not all HARO requests are valid. As per Cision, HARO’s parent company, over 800,000 people have signed up as a source or someone who can help a source with a story. This means that when looking for a source, reporters are likely to receive hundreds of responses, so there is no assurance you will be chosen, no matter how in-depth your expertise in the subject area is.
Another thing to remember is that, while there is a screening process for reporters seeking sources, our experience has shown that reporters do not always disclose where the content will be published. For instance, a writer may list Forbes or the New York Times in their HARO, but in reality, they only write for Forbes or NYT a few times per year while maintaining their own blog weekly. This may give the impression that they are a top-tier writer when, in fact, they primarily post on lesser-known blogs.
With time and experience, we have been capable of telling which requests are legitimate and which will result in effective media relations. Aside from that, there are some dos and don’ts that ODL is aware of. So, we very well ensure that you get the most out of the resources and your time.
Our highly trained team of HARO and backlink experts do all the heavy lifting for you at One Digital Land. We search HARO for relevant requests every day and then craft engaging pitches in your voice. Our tried-and-true method eliminates the guesswork from HARO link building by adhering to the aforementioned core principles of speed, expert insight, and consistency.
Five Reasons ODL is the Best for HARO Writing Services
Check out these five essential reasons why you must think of One Digital Land for the success of your HARO Writing:
ODL Reads, Assesses, Contemplates, and Reacts to the Query Quickly
Once you have hired One Digital Land for your business’s HARO writing, your dedicated account manager will understand your business and your requirements. They will then read and evaluate each query thoroughly, paying special attention to the requirements shared by the journalists.
They will ensure that you meet all of the journalist’s requirements, and if you do not, they will concentrate their time and effort on other queries. Because responding to a source request for which you or your business are not a perfect fit is a waste of your and the journalist’s time.
Journalists frequently work with short deadlines. Therefore, we generally pitch and send out the expert responses to the queries within a couple of hours of the questions being sent out by the journalists, as that is the typical time frame in which the journalists make decisions about sources.
Edit, Proofread, and Ensure That Your Pitches Are Never Off-Topic
As mentioned earlier, when it comes to sending HARO responses, time is of the essence. While we ensure that your query responses are sent to the journalists before time, we do not compromise on the quality. We proofread and edit the pitches as required.
Poorly written responses are frequently deleted by journalists. So, we treat each story, no matter how brief, as if it were a cover letter for a sought-after position. We have skilled and experienced writers, and we also rely on some top-notch tools that ease our tasks.
Journalists are looking for real-world expertise and stories, and we know that a fluffy pitch is easily spotted. So, leave it upon us to keep the pitch on topic!
Moreover, we only use HARO to pitch a product or share a press release or credentials when the query specifically requests it. Off-topic and unsolicited pitches are against the rules of HARO and will result in a ban from the service. Therefore, we are extremely cautious when it comes to our HARO content.
Curate Concise Yet Informative Pitches That Have Higher Chances of Getting Quality Backlinks
At One Digital Land, it is our years of thorough research and trial and error that have taught us the sheer success ideas when it comes to HARO.
We ensure that your pitches are concise, as HARO pitches should be no more than 300 words long. Many journalists even prefer HARO pitches that are no more than 175 words long. In addition, because attachments are automatically removed from emails to protect journalists from viruses, so we ensure that we send links to images or documents in your pitch via Google Drive or Dropbox.
Also, many journalists tend to directly quote the query response, especially if they are under time constraints. We make their job easier to ensure that they are more likely to cite your business.
Develop Media Relationships for You
If you thought repeatedly emailing or calling a journalist would get you a media connection and high-quality backlinks, you might have got CISION HARO all wrong! At One Digital Land, we understand what it takes to ensure a lasting relationship with media apart from the above factors. We find and create new connections with media houses and people every day so your business can benefit from the PR.
We Are Adept At the Tricks of the Trade and Keep Track of Your HARO
Even those of your pitches that are not accepted do not go in vain. If you are telling a story worth publicity, we will ensure that we repurpose your responses as content for your brand’s website or blog. Therefore, helping you transform HARO into a content marketing powerhouse.
We curate a complete contact information list that includes your phone number, email address, social media handles, and website address. We also ascertain that it is easier for journalists to contact you and allows them to select the most convenient platform for them.
We track your work with HARO and share the progress with you while constantly taking in and implementing your feedback.
Join Hands with One Digital Land to Achieve High-Quality HARO Backlinks
HARO is a straightforward, but extremely effective tool. Responding quickly to source requests and building relationships on social media are the sure-shot ways to help you succeed. In addition, with our strong presence in the HARO writing services, we not only increase your brand’s media coverage but also help strengthen your brand’s reputation and position as a market leader.
To know more about how One Digital Land can take over your HARO writing, visit our website.