Artificial Intelligence is a hot topic worldwide. Be it a field of technology or a field of art, AI has spread its wings in every area. However, it is yet to be efficiently developed for some fields of expertise.
Now, Artificial Intelligence has stepped into the world of digital and content marketing. As a result, many are left pondering if this is the right time to step up and include AI writing in their digital content marketing strategies.
To save you some time, effort, and never-ending dilemmas, we have conducted some research and created this blog for you to understand if AI is ready to deal with content writing challenges in the current digital climate.
By the end of this blog piece, you will have the answer to whether AI writing is the next step for you or not.
Let’s start by understanding more about what AI content writing is and how it can help.
AI Content Writing: What Is It?
AI content writing is a process of using artificial intelligence (popularly known as AI) to generate or write digital content. This includes anything from website copy and social media posts to email marketing campaigns and even novels.
AI content writing can be a great way to create high-quality, engaging content.
However, it is important to remember that AI is not a replacement for human writers. Instead, it has to be seen as a tool that can be used to help them create even better content.
How Does Artificial Intelligence Write Content for You?
There are some different ways in which AI can be used to write content. One is through natural language processing, which involves teaching a computer how to understand human language. This can be used to generate ideas for content, as well as help edit and revise existing pieces.
Another way is through machine learning, which is a process of teaching a computer how to learn from data. This can be used to create models that predict what kind of content a reader might want to see. This is often used by recommenders on sites like Amazon and Netflix.
AI content writing can be a great way to create high-quality, engaging content.
However, it is important to remember that AI is not a replacement for human writers. Instead, it has to be seen as a tool that can be used to help them create even better content.
Where Can You Use AI In Content Writing?
Artificial Intelligence might have taken over the bigger arenas of the world, like defense and space. Still, the perfect AI technology for content writing and digital marketing is yet to be developed.
For now, Artificial Intelligence needs human supervision at every step of the way. However, there are a number of different areas where you can use AI in content writing.
It can help you to come up with ideas for content, and it can also help you to improve and optimize your existing content to some extent.
AI can help you to find the right keywords and phrases to use in your content, and it can help you to understand what your audience is looking for. AI can also help you create more personalized content.
If you are looking to use AI in content writing, there are a number of different tools and platforms that you can use. Each of the platforms offers a different set of features and capabilities.
Let’s further discuss if an AI writing tool can be helpful for your brand.
Does AI Writing Help Your Content Rank on Search Engines?
If you are using AI to write your digital content, you might be disappointed to learn that it does not help your content rank any higher on search engines. In fact, AI-written content is often of poorer quality than content written by humans.
This is because AI technology is not yet developed enough in the field of content writing and digital marketing to understand the nuances of language and to write in a way that is compelling and interesting to readers.
Artificial Intelligence also struggles with understanding context and making sure all the information in a piece of content is accurate. Therefore, the content produced by AI tools is neither well-researched nor fact-checked, nor is it written keeping in mind the readers’ needs.
Since Google’s latest algorithm update values high-quality content that answers users’ queries, the content created by Artificial Intelligence is against their guidelines and is mostly considered spam.
For these reasons, AI-written content is often less effective than human-written content when it comes to ranking higher on search engines and leading traffic to your website.
If you want to ensure that your content is of the highest quality and has a better, higher chance of ranking well on search engines, it is best to leave the writing to humans for now.
Will Content Writing Be Completely Automated?
A great piece of content can balance many different components of communicating. However, as part of a larger digital content marketing strategy, only skilled writers can create such type of content.
Your brand’s content quality is critical in communicating its value to your target audience. As great content captures the tone of your brand and adjusts to speak specifically to that audience, it understands their issues and provides them with real value.
Bringing together your brand’s knowledge, topically relevant content, and engaging copy is one thing. But only skilled human writers can optimize the content to meet a search demand so that it can be discovered by users.
While AI may be able to successfully replicate some of these elements, it will never be capable of fully imitating the efficiency of a human writer.
Is AI Writing in the Content World Worth It?
If you are a content writer for a brand, you have probably considered using AI to help with your work. After all, AI can do things like help you research topics and come up with ideas for new content. But is Artificial Intelligence really worth it for content writers?
Here are a few things to comprehend when deciding whether or not to use AI in your content writing:
Your brand’s content quality is critical in communicating its value to your target audience. As great content captures the tone of your brand and adjusts to speak specifically to that audience, it understands their issues and provides them with real value.
Bringing together your brand’s knowledge, topically relevant content, and engaging copy is one thing. But only skilled human writers can optimize the content to meet a search demand so that it can be discovered by users.
While AI may be able to successfully replicate some of these elements, it will never be capable of fully imitating the efficiency of a human writer.
The Art of Storytelling
As digital content managers and marketers, we are always looking for ways to improve the content and reach more people. While one method to do this is by using AI to help write, AI still does not contain the art of storytelling as humans do.
This can be a problem when trying to create compelling content that resonates with your target audience. Artificial Intelligence can help improve the accuracy and consistency of your writing; it cannot replace the human element of storytelling.
Therefore, as a brand, you need to remember that AI is a tool to help you reach your goals, not a replacement for human creativity.
The Quality of AI-Generated Content
AI-generated content can sometimes be lower in quality than hand-written content. This is because AI algorithms are not yet able to replicate the creativity and critical thinking skills of humans.
This can be a problem when trying to create compelling content that resonates with your target audience. Artificial Intelligence can help improve the accuracy and consistency of your writing; it cannot replace the human element of storytelling.
Therefore, as a brand, you need to remember that AI is a tool to help you reach your goals, not a replacement for human creativity.
The Cost of AI Tools
AI tools can be expensive, and you may not be able to justify the cost if you are not a large company with an extensive digital content marketing budget.
The Learning Curve
AI tools can be complex and challenging to learn how to use. If you are not comfortable with technology, you may want to stick to traditional content writing methods.
Creativity in AI
AI is good at producing information word-for-word, but more often than not, the inventiveness of the stuff produced by AI is flawed.
This means that AI is not yet capable of producing original content that can compete with thoughtfully crafted human-made content.
Therefore, for now, AI is best used as a tool to help humans with the content writing process, but it is not yet capable of replacing human content writers completely.
Explore High-Quality Writing with One Digital Land
Whether or not AI writing is worth it for your brand’s digital content marketing strategy depends on a number of factors. You will need to decide if the benefits of AI outweigh the drawbacks for your specific situation.
If you do decide to use AI in your content writing, be sure to choose a source that is not only easy to use but also does not break your budget.
This means that AI is not yet capable of producing original content that can compete with thoughtfully crafted human-made content.
Therefore, for now, AI is best used as a tool to help humans with the content writing process, but it is not yet capable of replacing human content writers completely.
And suppose you need a specialized content marketing agency that can take care of every content need of yours. In that case, One Digital Land can ensure to create relevant, high-quality, and SEO-optimized content for your brand that ranks you higher in SERPs.
Want to know more about how One Digital Land can help? Find us here.